Premier Marketo Partners

APAC’s largest Marketo agency, founded by Ex-Marketo staff. Providing Marketo integrations for Magento & WordPress, Marketo addon software, training and certified professional services.

sales

Premier Marketo Partners

APAC’s largest Marketo agency, founded by Ex-Marketo staff. Providing Marketo integrations for Magento & WordPress, Marketo addon software, training and certified professional services.

sales
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Marketing Strategy Services

Our overview helps you match up your marketing problems (e.g. “I need more leads”) our Marketing Strategy services (health-checks, workshops, etc.).

It may be helpful to first understand your marketing maturity, as we categorize our marketing strategy services by these maturity phases.

marketing-strategy-services

Services for All Companies

Regardless of your company’s marketing maturity, we recommend this service:

  • Customer Lifecycle Process transformation – a complete program (workshops, health-checks, technology implementation, etc.) to get you from your current marketing maturity to one-to-one marketing.

Are you a Novice?

Companies at this maturity stage are characterized by a reliance on out-dated and ineffective direct marketing, which actually drives away potential customers.

If your company falls into the novice category, you will face one (or more) of these challenges:

  • “We need more leads for sales urgently.”
  • “Cold/telemarketing doesn’t work anymore.”
  • “Sending promotional postal mail and buying ads isn’t cost effective.”
  • “Buying lists and blasting out emails doesn’t give us any results.”
  • “How do I target customers directly through digital.”
  • “How do I get more website visitors.”

These are all signs your company needs to incorporate an inbound marketing strategy.

Marketing Strategy Services for Novices

We would recommend these marketing strategy services for you:

  • Marketing Health-check – a review of your marketing (processes, people & technology) and recommendations on where it can be improved.
  • Marketing Strategy workshop – develop high level strategies (including inbound) to move you to the next stage of marketing maturity.

Are you a Beginner?

Companies at this maturity stage are characterized by a lack of nurturing of leads or customers; they have a lot of wastage in their customer life cycle.

If your company falls into the beginner category, you will face one (or more) of these challenges:

  • “I need more pipeline urgently.”
  • “I need to increase my marketing quickly.”
  • “How do I link marketing to sales results?”
  • “I have a lot of website visitors but not many leads/sales.”
  • ”How do I do more with less budget?”

These are all signs of your company needs to create a nurturing strategy and implement technology to support the strategy and track marketing’s contribution to sales.

Marketing Strategy Services for Beginners

We would recommend these marketing strategy services for you:

  • Marketing Strategy Workshop – develop high level strategies (including inbound) to move you to the next stage of marketing maturity.
  • Customer Lifecycle Workshop – ensure your marketing & sales process is optimal and translated accurately to underlying CRM/marketing platform technology.

Are you Mature?

Companies at this stage of marketing are characterized by a focus on discrete campaigns instead of continuous content creation and customer lifecycle engagement.

If your company falls into the mature category, you will face one (or more) of these challenges:

  • “I need to increase market share.”
  • “I need to increase my marketing quickly.”
  • “I have plenty of leads  but low sales.”
  • “I want more repeat business.”
  • “I want marketing to be recognized in the company.”
  • “I need ownership of marketing.”

These are all signs of a company which needs to replace their traditional project planning to improve campaign and content creation.

Hoosh Services for Mature Companies

We would recommend these marketing strategy services for you:

  • Customer Lifecyle Health-check – review of your marketing & sales process and recommendations on where it can be improved.
  • Marketing Technology Review – review all your marketing technology and recommendations on where it can be improved.

Are you Advanced?

Companies at this stage of maturity are characterized by the continuous measurement and refinement of their marketing/sales engine.

If your company falls into the advanced category, you will face one (or more) of these challenges:

  • “How do I make my funnel more predictable?”
  • “How do I scale marketing without extra head count?”
  • “How do I expand marketing reach into operational areas such as support and billing?”
  • “Is my whole funnel as efficient as it can be?

These are all signs of a company with a sophisticated marketing engine which is ready to scale aggressively.

Marketing Strategy Services for Advanced Companies

We would recommend these marketing strategy services for you:

  • Website Personalisation Workshop – show you how leverage your marketing data to create a one-to-one web experience, including the process, skills and technology to support it.

 

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