Premier Marketo Partners

APAC’s largest Marketo agency, founded by Ex-Marketo staff. Providing Marketo integrations for Magento & WordPress, Marketo addon software, training and certified professional services.

sales

Premier Marketo Partners

APAC’s largest Marketo agency, founded by Ex-Marketo staff. Providing Marketo integrations for Magento & WordPress, Marketo addon software, training and certified professional services.

sales
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Marketing Automation Services

Our overview helps you match up your marketing problems (e.g. “I need more leads”) with our Marketing Automation services (health-checks, workshops, etc.)

It may be helpful to first understand your marketing maturity, as we categorize our services by these maturity phases.

marketing automation services

Are you a Novice?

Companies at this maturity stage are characterized by a reliance on out-dated and ineffective direct marketing, which actually drives away potential customers.

We generally do not recommend Marketing Automation services for novice companies. It is better to start by looking at our Inbound Marketing Services.

Are you a Beginner?

Companies at this maturity stage are characterized by a lack of lead/customer nurturing; they have a lot of wastage in their customer life cycle.

If your company falls into the beginner category, you will face one (or more) of these challenges:

  • “I need more pipeline urgently.”
  • “I need to increase my marketing quickly.”
  • “How do I link marketing to sales results?”
  • “I have a lot of website visitors but not many leads/sales.”
  • ”How do I do more with less budget?”

These are all signs of your company needs to create a nurturing strategy and implement technology to support the strategy and track marketing’s contribution to sales.

Marketing Automation Services for Beginners

We would recommend these marketing automation services for you:

  • Marketing Automation Workshop – determine if/how Marketing Automation will improve your marketing efforts.
  • Customer Lifecycle Workshop – ensure your marketing & sales process is optimal and translated accurately to underlying CRM/marketing platform technology.
  • Outsourced Marketing Automation – let us setup and run your marketing automation for you until you are ready to take it in-house.

Are you Mature?

Companies at this stage of marketing are characterized by a focus on discrete campaigns instead of continuous content creation and customer lifecycle engagement.

If your company falls into the mature category, you will face one (or more) of these challenges:

  • “I need to increase market share.”
  • “I need to increase my marketing quickly.”
  • “I have plenty of leads  but low sales.”
  • “I want more repeat business.”
  • “I want marketing to be recognized in the company.”
  • “I need ownership of marketing.”

These are all signs of a company which needs to replace their traditional project planning to improve campaign and content creation.

Marketing Automation Services for Mature Companies

We would recommend these marketing automation services for you:

  • Marketing Automation Health-check –  a review of your marketing automation (processes, people & technology) and recommendations on where it can be improved.
  • Customer Lifecycle Health-check – review of your marketing & sales process and recommendations on where it can be improved.
  • Marketing Technology Review – review all your marketing technology and recommendations on where it can be improved.

Are you Advanced?

Companies at this stage of maturity are characterized by the continuous measurement and refinement of their marketing/sales engine.

If your company falls into the advanced category, you will face one (or more) of these challenges:

  • “How do I make my funnel more predictable?”
  • “How do I scale marketing without extra head count.”
  • “How do I expand marketing reach into operational areas such as support and billing?”
  • “Is my whole funnel as efficient as it can be?

These are all signs of a company with a sophisticated marketing engine which is ready to scale aggressively.

Marketing Automation Services for Advanced Companies

We would recommend these marketing automation services for you:

  • Website Personalization Workshop – show you how leverage your marketing data to create a one-to-one web experience, including the process, skills and technology to support it.
  • Outsourced Campaigns – scale your capacity by using us to create campaigns for you.
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