Premier Marketo Partners

APAC’s largest Marketo agency, founded by Ex-Marketo staff. Providing Marketo integrations for Magento & WordPress, Marketo addon software, training and certified professional services.

sales

Premier Marketo Partners

APAC’s largest Marketo agency, founded by Ex-Marketo staff. Providing Marketo integrations for Magento & WordPress, Marketo addon software, training and certified professional services.

sales
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Hoosh Services

Our overview helps you match up your marketing problems (e.g. “I need more leads”) with your marketing maturity (novice, beginner, etc.)  and lists the services (health-checks, workshops, etc.) we provide to help you at each stage of maturity.

What is your Marketing Maturity?

Imagine you hired a personal trainer and asked him to help you run a marathon. What advice would he give you? The answer is: it depends on your fitness level.

If you get puffed walking up the stairs, your exercise program will very different to someone who can already run a half-marathon. The personal trainer would need to assess your fitness level before he could tailor a program to get you from couch-potato to marathon runner.

The same applies for marketing. You first need to understand your marketing maturity so you can identify which of our services will help you to get to one-to-one marketing.

hoosh services by marketing maturity

Services for All Companies

Regardless of your company’s marketing maturity, we recommend these services:

  • Marketing Health-check– a review of your marketing (processes, people & technology) and recommendations on where it can be improved
  • Customer Lifecycle Process transformation – a complete program (workshops, health-checks, technology implementation, etc.) to get you from your current marketing maturity to one-to-one marketing

 

Are you a Novice?

If your company falls into the novice category, you will face one (or more) of these challenges:

  • “We need more leads for sales urgently”
  • “Cold/telemarketing doesn’t work anymore”
  • “Sending promotional postal mail and buying ads isn’t cost effective”
  • “Buying lists and blasting out emails doesn’t give us any results”
  • “How do I target customers directly through digital”
  • “How do I get more website visitors”

Companies at this maturity stage are characterized by a reliance on out-dated and ineffective direct marketing, which actually drives away potential customers.

Your company likely needs to incorporate an inbound marketing strategy, but the marketing tactics best for you depend on your particular target market and your product/service.

Hoosh Services for Novices

We would recommend these services for you:

  • Marketing Strategy workshop – develop high level strategies (including inbound) to move you to the next stage of marketing maturity.
  • Inbound Marketing workshop – show you how to adopt an inbound strategy, including the process, skills and technology to support it
  • Outsourced Email Marketing – let us design and manage email campaigns for you, at the same we will teach you how we do it

 

Are you a Beginner?

If your company falls into the beginner category, you will face one (or more) of these challenges:

  • “I need more pipeline urgently”
  • “I need to increase my marketing quickly”
  • “How do I link marketing to sales results?”
  • “I have a lot of website visitors but not many leads/sales”
  • ”How do I do more with less budget?”

Companies at this maturity stage are characterized by a lack of nurturing of leads or customers; they have a lot of waste in their customer life cycle.

Your company likely needs to create a nurturing strategy and implement technology to support the strategy and track marketing’s contribution to sales. However, the marketing tactics best for you depend on your particular target market and your product/service.

Hoosh Services for Beginners

We would recommend these services for you:

  • Marketing Strategy Workshop – develop high level strategies (including inbound) to move you to the next stage of marketing maturity.
  • Inbound Marketing Health-check – a review of your inbound marketing (processes, people & technology) and recommendations on where it can be improved
  • Email Marketing Workshop – show you how to improve your email marketing to support an engagement strategy, including the process, skills and technology to support it
  • Marketing Automation Workshop – determine if/how Marketing Automation will improve your marketing efforts
  • Customer Lifecycle Workshop – ensure your marketing & sales process is optimal and translated accurately to underlying CRM/marketing platform technology
  • Outsourced Marketing Automation – let us set-up and run your marketing automation for you until you are ready to take it in-house

 

Are you Mature?

If your company falls into the mature category, you will face one (or more) of these challenges:

  • “I need to increase market share”
  • “I need to increase my marketing quickly”
  • “I have plenty of leads  but low sales
  • “I want more repeat business”
  • “I want marketing to be recognized in the company”
  • “I need ownership of marketing”

Companies at this stage of marketing are characterized by a focus on discrete campaigns instead of continuous content creation and customer lifecycle engagement.

Your company likely needs to replace their traditional project planning to improve campaign and content creation, but the marketing tactics best for you depend on your particular target market and your product/service.

Hoosh Services for Mature Companies

We would recommend these services for you:

  • Marketing Automation Health-check – a review of your marketing automation (processes, people & technology) and recommendations on where it can be improved
  • Email Marketing Health-check – a review of your email marketing (processes, people & technology) and recommendations on where it can be improved
  • Customer Lifecyle Health-check – review of your marketing & sales process and recommendations on where it can be improved
  • Content Marketing Workshop – show you how to improve your inbound marketing with continuous content creation, including the process, skills and technology to support it
  • Marketing Technology Review – review all your marketing technology and recommendations on where it can be improved
  • Outsourced Content Creation – let us generate content for you until you are ready to take it in-house
  • Agile Marketing Workshop – show you how to adopt Lean and Agile methodologies to make your marketing processes more effective/efficient.
  • Social Media Marketing Workshop – show you how leverage social media marketing in your inbound & engagement strategies, including the recommendations on the technology required.

 

Are you Advanced?

If your company falls into the advanced category, you will face one (or more) of these challenges:

  • “How do I make my funnel more predictable?”
  • “How do I scale marketing without extra head count”
  • “How do I expand marketing reach into operational areas such as support and billing?”
  • “Is my whole funnel as efficient as it can be?

Companies at this stage of maturity are characterized by the continuous measurement and refinement of their marketing/sales engine. The marketing tactics to take you to the next stage depend on your particular target market and your product/service

Your company likely has a sophisticated marketing engine which is ready to scale aggressively.

Hoosh Services for Advanced Companies

We would recommend these services for you:

  • Content Marketing Health-check – a review of your content marketing (processes, people & IT) and recommendations on where it can be improved
  • Website Personalization Workshop – show you how leverage your marketing data to create a one-to-one web experience, including the process, skills and technology to support it
  • Outsourced Campaigns – scale your capacity by using us to create campaigns for you
  • Outsourced Content Creation – let generate content for you until you are ready to take it in-house
  • Agile Marketing Health-check – a review of your Lean and Agile processes and recommendations on where they can be improved
  • Social Media Marketing Health-check – a review of your social media marketing (processes, people & IT) and recommendations on where it can be improved

 

Another Factor

The other factor when considering our services is: what kind of marketing suits your particular market and product/service? Two companies might be at the same marketing maturity level but if one sells shoes and the other accounting services, the recommended marketing tactics will be very different.

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